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Good to Great: Why Some Companies Make the Leap...and Others Don't

Five years ago, Jim Collins asked the question, "Can a good company become a great company and if so, how?" In Good to Great Collins, the author of Built to Last, concludes that it is possible, but finds there are no silver bullets.

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    Competitive Strategy: Options and Games

    Corporate managers who face both strategic uncertainty and market uncertainty confront a classic trade-off between commitment and flexibility.